It can be a huge topic of discussion for using third party advertisements in a corporate website or not? And how to prevent your website’s theme still intact even with advertisements. Your visitors will taste bitter if your website looks ugly because of your ads. However, you can creatively integrate the ads.
Ad servers know some implications. So, they are customizable for you to integrate.
- You can customize the ad’s look and feel to match with your website’s themes.
- Ads can financially support your website.
- Ads may be useful to your visitors.
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Other few considerations are:
- Ads come in specific dimensions of content area. You should have a corresponding placeholder.
- They run on javascripts or flash.
- You almost cannot control the content of the ad (nor you should).
- Ads may utilize cookies to narrow down the contents that a visitor might like to click.
- Ad server can block you if ads are misused to quickly boost up your earnings.
And interestingly, some older websites still with ugly pages may be earning or serving better. They have users, contents, and traffic. This is all what the ad servers may prefer.
BTW, do you know some large/corporate websites that use advertisements?