We can do a lot of things to make your website ideally ready to handle very high traffics. Hopefully, there is not a single solution but a combination of several options. Though a lot of options are possible, you need to be able to pickup the best one that works for your case.
It can be a huge topic of discussion for using third party advertisements in a corporate website or not? And how to prevent your website’s theme still intact even with advertisements. Your visitors will taste bitter if your website looks ugly because of your ads. However, you can creatively integrate the ads.